Gay marriage supporters may still be mad at Chick-fil-A, but that hasn't hurt the bottom line. Consumer use of the chain was up 2.2% in the third quarter compared with the same period in 2011, says research specialist Sandelman & Associates.
The restaurant group took a PR hit three months ago "after President Dan Cathy told a religious publication that his company was 'guilty as charged' in supporting the biblical definition of the family unit," writes USA Today'sBruce Horovitz. "Market share was up 0.6%, and total ad awareness was up a hefty 6.5%. In a social-media-crazed world, any PR can be good PR - particularly if it has strong appeal to a group of ardent supporters."
Still, the chain seems to have softened its tone on social issues. "Our intent is not to support political or social agendas," Steve Robinson, executive vice president for marketing for Chick-fil-A, said in a statement. Chick-fil-A's culture, he said, "is to treat every person with honor, dignity and respect - regardless of their belief, race, creed, sexual orientation or gender."
Yah, it's funny how people feel buying food is a statement. Yet another bit of proof America is as fat as ever and growing larger by the day. These same people that "showed support" for CFA also showed it for McDonalds, Wendy's, Taco Bell etc...
@Fishbone345 look it up yourself.. I don't wish to argue with you. That's just as pathetic as a Christian saying "if it's not in the bible it's not true".. I don't get into that kinda ridiculous logic.. Hope you have a great night..
Chick-fil-A's culture, he said, "is to treat every person with honor, dignity and respect - even irreligious heathens, perverts and liberals." Actually, I had never heard of the franchise before they "came out" against gay marriage. I suppose more regional businesses will be taking the Ann Coulter route to national notoriety. "Say whatever you want about me in the papers, just spell my name right."
Actually, about 10 people came out for their "Gay Kiss-In Protest" and people were lined up around the block to buy food on Chick-fil-A Wednesday. Conservatives put their money where their mouth is. No pun intended.
I think that it was the absolute BEST thing that could have happened to Chick-fil-A since the lines were two blocks long waiting to get inside the restraunts simply because multitudes stood behind Chick-fil-A and against gay marriage
I thought this forum was on politics it sure seems to like to post Gay related items constantly to keep the anti-gay rhetoric at an all time high. I hope none of you are divorced cause old Dan Cathy doesn't think much of you either.
I think, as usual, they overreacted, but what's new with that? They always overreact, must be part of the gay thing. The gay couples I know don't act like that, they act just like any other couple, they just happen to be of the same sex. What's all this attention seeking about?
of course it didnt.chik filet is a christian owned company that doesnt even open on sunday and if they want to protest against gay marriage i support them 100%.if more americans would stand up like chik filet did the country would be stronger than ever the people need to unite regardless of its beleifes and focus more on the problems the govornment has got us into already.it take many voices for the government to hear
I just want to ROFL that the protesters really thought they'd hurt Chick-Fil-A. Poor things...they just have no clue how many of us out here are sick of their antics AND their belief in freedom of speech only if it's something they agree with. Thank you Dan Cathy for standing on your Biblical principles!