More like negative re-action figures.
The marketing team behind "Django Unchained" is peddling action figures based on characters from the film in a move that some say is in poor taste.
The Week reports on the mostly sour response to the dolls more likely meant for a display case than a sand box.
"Selling this doll is highly offensive to our ancestors and the African-American community," said Reverend K.W. Tulloss, a representative of Al Sharpton's National Action Network. "The movie is for adults, but these are action figures that appeal to children."
Journalist Amy Alexander,
writing at
The Root, says the dolls are insulting: "It does make you wonder who officially 'green-lit' such a dubious and insulting marketing strategy; correctly or not, it feeds the escalating criticism of [director Quentin] Tarantino as an out of control hipster who thinks he gets 'the Black Thing' but doesn't really."
But MSNBC pundit Toure dismisses the criticism: "I will never understand how Django action figures are somehow over the line for some people."
Via The Week and The Root.
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