The Hispanic Leadership Network has a mission to make Latinos into Republican voters, and they think better language choices will help. They've issued a memo to GOP operatives explaining that "tone and rhetoric will be key in the days and weeks ahead as both liberals and conservatives lay out their perspectives."
The memo contains some amusingly obvious advice: "Don't say illegals," "don't say anchor babies," and "don't say 'electric fence'" are among some of its common-sense words of wisdom. You can read the full list at The Hill. Some excerpts:
When engaging in conversation or doing an interview on immigration reform:
Do acknowledge that 'Our current immigration system is broken and we need to fix it'
Don't begin with 'We are against amnesty'
Note: Most everyone is against amnesty and this is interpreted as being against any reform.
When addressing securing our borders:
Do use the wording 'enforcement of our borders includes more border patrol, technology, and building a fence where it makes sense'
Don't use phrases like 'send them all back,' electric fence,' 'build a wall along the entire border'
When talking about immigrants:
Do use 'undocumented immigrant' when referring to those here without documentation
Don't use the word 'illegals' or 'aliens'
Don't use the term 'anchor baby'
When addressing amnesty and earned legal status:
Don't label earned legal status as amnesty
Don't characterize all Hispanics as undocumented and all undocumented as Hispanics
Via The Hill.