GUN SPORTS

Gun Control Ad Featuring Children Will Run During Superbowl

Ad by Mayors Against Illegal Guns calls for universal background checks

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Feb 3, 2013 by Lisa Fine

Staff Writer t

Image: AP

Along with commercials for beer, soft drinks, and cars, an ad for gun control will run during the Superbowl.

The 30-second spot purchased by the nonprofit group Mayors Against Illegal Guns will air only in the Washington, D.C. area calling for Congress to pass universal background checks on gun purchases, news reports say. It features children as narrators while "America, the Beautiful" plays in the background. One child says: "America can do this. For us. Please." The ad ends with a message printed on the screen: "Background checks for all gun purchases. It's time."

A child in the ad points out that the National Rifle Association once supported broader background checks. "We think it's reasonable to provide mandatory, instant criminal background checks for every sale at every gun show," said NRA CEO Wayne LaPierre in clip from 1999 shown in the ad. "No loopholes anywhere, for anyone."

LaPierre testified last week in the Senate against background checks for all gun sales.

The White House recently unveiled a plan to reduce gun violence that includes universal background checks, and a ban on assault weapons and high capacity magazines, following up on a promise to take meaningful action after December's mass-shooting at an elementary school in Newtown, Conn. Congress is considering the measures

You can watch the ad by the group founded by New York City Mayor Michael Bloomberg in the video below.

Via the New York Times and Associated Press

http://www.youtube.com/watch?v=OUia_3rJ9As

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?	What's your reaction to the group featuring children in the ad?

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Made it powerful

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Inappropriate

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Fitting in honor of Newtown

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I have mixed feelings here

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All : 171

Comments (view in Forum)

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Feb '13

whataGOVwehave

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We don't have a problem with gun control...we have a problem with controlling what guns we have.
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Feb '13

bsking

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What we have is a government that has a problem controlling the population and so in order to control the population they need to disarm it first
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Post @bsking
Feb '13

PNWest

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Like these highly trained gun nuts....... http://youtu.be/5fWHFMQ8Wlk
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Feb '13

Libertyiskey

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@PNWest "dude my moms going to kill me" that was funny shit.
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Post @Libertyiskey
Feb '13

Denizen_Kate

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@PNWest - What libertyiskey said! ROFLMAO!
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Post @Denizen_Kate
Feb '13

harold_lloyd

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@bsking
What we have is a government that has a problem controlling the population and so in order to control the population they need to provide birth control to every woman of child-bearing age.
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Post @harold_lloyd
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Feb '13

SomethinsFishy

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Just the NAME of the organization tells you how manipulative these people are: Who would be FOR illegal ANYTHING? What they REALLY mean and are subliminally suggesting is that they want to make ALL GUNS ILLEGAL. And of course, the front man is Michael "The Nanny" Bloomberg. The man who has turned NYC into a nightmare for every man of color living or visiting there. Under Bloomberg, the Police have the right to stop and FRISK anyone they want, almost always men of color, and conduct extended TERRY STOPS without ANY PROBABLE CAUSE at all. Yes, this probably makes NYC safer from firearm violence from criminals. But think about it: How OFTEN are people killed with firearms in a maximum security PRISON? Never or hardly ever, right? DO YOU WANT TO LIVE IN A MAXIMUM SECURITY PRISON?
The way to deal with "firearms violence" in the inner cities is to DECRIMINALIZE DRUGS and not by making ALL FIREARMS ILLEGAL (of course, except those in the hands of Nannies like Bloomberg and their "security forces". http://tinyurl.com/Jim-McCauley http://tinyurl.com/ammmvgg
- B6 • Vote Up r27 Replies
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Feb '13

Zazziness

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"... they want to make ALL GUNS ILLEGAL."
So tired of gun "enthusiasts" taking any common sense suggestion and turning it into "they want to take all my guns." That's not what they're saying and what they do suggest (background checks) is a very good idea.
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Post @Zazziness
Feb '13

Thunderchicken

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@Zazziness

"make ALL GUNS ILLEGAL"

Unfortunately there are those who want to do just that. I've argued with some on this site and other sites. And I applaud the NRA for their stance of not giving an inch.
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Post @Thunderchicken
Feb '13

Zazziness

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@Thunderchicken I applaud the NRA for nothing -- most especially for being so extreme they not only don't move forward, they've actually stepped backwards as evidenced by their insistence that their own plan for background checks is now a bad idea.
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Post @Zazziness
Feb '13

AlexMIA

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Over here in miami it's no secret that NY cops are clueless to probable cause and constitutionality. Our football stadium's security has a bunch of ex NY cops. A while back they had the bright idea of planting wallets in the stands after games in order to entrap the cleaners in the clean up crews. Then they would actually call our cops to press charges when they wouldn't immediately report it. Our cops would actually have to tell them they could not do that. Our cops constantly call them idiots! Their arguement was always "it worked in NY"! LOL!
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Post @AlexMIA
Feb '13

drpeeper

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Than fact is, these are politicians, not folks who get real solutions. Mental health is the #1 Key part of all this.

Want a real trial? Try whatever ideas you want in Chicago. A Place with some of the strictest gun laws & DOUBLE the deaths than in Afghanistan in the same time span from 2003-2012.

When you get all the gangbangers and criminals to obey the law- then these political ideas may work. Until then, they are just being reactionary to appeal to the emotions of some.

But think about this: From 2003-2012- 4793 Killed in Chicago -(75%were Black) and no one does a thing, No fundraisers, no ribbons, or commercials to stop violence. None.
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Post @drpeeper
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Feb '13

Thunderchicken

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Your tax dollars at work?
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Feb '13

DARSB

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No tax dollars. Mayor Bloomberg is the major donor but there are plenty of others. http://goo.gl/9wDaX
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Post @DARSB
Feb '13

Thunderchicken

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@DARSB

Thanks
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Post @Thunderchicken
Feb '13

txpatriot

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Just a bunch of rich commies that want to take away the legal guns from the average citizen so they can use their money and influence to control America.
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Post @txpatriot
Feb '13

Denizen_Kate

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@txpatriot - How would mandatory background checks "take away the legal guns from the average citizen"?
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Post @Denizen_Kate
Feb '13
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Feb '13

rader6

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I will say this just once. It is wrong to use children for ANY political agenda. Rather it be to get elected, re-elected, or to press an agenda. It is not appropriate, it is offensive and it is just plain DAMNED wrong PERIOD!!!!!!!!
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Feb '13

Dan_Tien

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Why? Does that mean that the pro-life agenda is all wrong?
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Post @Dan_Tien
Feb '13

kirbstomp1

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@Dan_Tien - according to this whole catholic hospital lawsuit going on, a fetus is not a person.
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Post @kirbstomp1
Feb '13

dances-weebles

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@Dan_Tien yes
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Post @dances-weebles
Feb '13

Dan_Tien

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"We are the world. We are the children. We are the ones who give a brighter day so let's start giving."

"We must cut spending so that we do not mortgage our children's future on a mountain of debt."

"We cannot legalize marijuana because it would send a bad message to the children."

"Clean up your plate. There are children starving in Korea."
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Post @Dan_Tien
Feb '13

Dan_Tien

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Sounds like a very expensive public pitch for legislation. Who is paying for it?
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Feb '13

DARSB

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http://goo.gl/9wDaX
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Post @DARSB
Feb '13

Dan_Tien

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@DARSB At least he is putting his money where his mouth is.
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Post @Dan_Tien
Feb '13

AlexMIA

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Try one with kids pleading to stop government overspending and not leave them in debt! Better yet, one with kids asking for their mommies or daddies to be put back to work!
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Feb '13

AlexMIA

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Politix should put a choice up there for people who could care less for dramatic and expensive government propaganda.
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Feb '13

Former-Liberal

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I wonder if these gun control ads will contain any mention of the Obama/Holder "Fast & Furious" gunwalking scheme down in Mexico, where one of our Federal agents was killed by one of Holder's guns?
- B2 • Vote Up r1 Reply
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Feb '13

bsking

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Never. besides that was George Bush who did that, just ask a lib ;-O
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Post @bsking
Feb '13
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Feb '13

scotta

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It was OK for.there Banner to be surrounded by kids to speak about gun control. The NRA got slammed dunked for having children in an add. Now the idots are going to run adds for gun control with kids doing.the talking. This explorting children. I would almost bet that they are all inner city schools children and all come from a liberal family who has never owned or even know gun safety. They are repeating what they have been forced to learn.
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Feb '13

mwr

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when the NRA did it we raised a ruckus, when pres O had children at the speach about gun control and children were pictured when he signed executive orders no one said a word.... now the nut case Mayor form NYC is going to use children in his commercial.
Wonder if he paid them with 32 oz bgu gulps..........
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Feb '13

Denizen_Kate

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"... when pres O had children at the speach about gun control and children were pictured when he signed executive orders no one said a word.... " What rock were you under after that speech aired? There were PLENTY of words!
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Post @Denizen_Kate
Feb '13

PoliticalSpice

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No one said a word about obamas using childen, except for every gun nut on the site. Look, if NRA can use the presidents children secret service protection to argue for armed gaurds in schools, and the newton shooting can be exploited by both sides in his debate, what is wrong with using children in this advertizement?
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Post @PoliticalSpice
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Feb '13

RobertJHarsh

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Mao, Stalin, Hitler, Bloomberg, and other tyrants used children for their means. It is also clear how the NFL stands on guns in America. F the game, I never watch it anyway. Funny thing was I was started to somewhat watch it again until Costas went on his anti-gun/racist rant basically saying black people should not be allowed to own guns. Don't believe me...watch his interviews and original rant...it is easy to miss.
- B1 • Vote Up r3 Replies
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Feb '13

dances-weebles

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'Mao, Stalin, Hitler, Bloomberg, and other tyrants used children for their means.' hmmm... i guess that you're saying that every person and moronic church group who is against marriage equality and screams about how it'll affect children is a tyrant equal to stalin and hitler. now i understand.
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Post @dances-weebles
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Feb '13

RobertJHarsh

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@dances-weebles Is exploiting children for ANY cause (regardless of how good or just the cause is) a good thing? Yes or No?
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Post @RobertJHarsh
Feb '13

dances-weebles

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@RobertJHarsh there is no yes or no answer for this... only,'it depends'.

tell me, is it 'exploiting children' to use them in shoe, clothing and even toy commercials on television? isn't it 'exploiting children' to use them in cereal ads? what about ads for religious programmes which picture happy little kids learning about the bible? isn't that exploitative, also?

oh, oh... i know... what about ads pushing motoring safety which force seat belts, booster chairs, child safety seats, and baby seats in cars on an unwitting populace? those ads are all pushing a feelgood p.c. liberal agenda, after all.
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Post @dances-weebles
Feb '13

DARSB

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I don't have a problem reminding people of the actual human costs of gun violence. It's time we stop letting callous organizations like the NRA define the terms of the discussion.
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Feb '13

AnnieO

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I have a problem with ignoring the actual CAUSE of gun violence. Children should not be involved such matters. There is a reason that children don't run the government.
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Post @AnnieO
Feb '13

DARSB

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@AnnieO If children were never victims of gun violence you and I could agree on principle.
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Post @DARSB
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Feb '13

AnnieO

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@DARSB I know that you work in healthcare. Do you ever treat one patient for the symptoms of another patient? No, because that wouldn't make sense. Now, it is right to treat all gun owners as criminals because someone else committed a crime? Please explain the logic of a gun ban because those who DO abide by the laws are the only ones affected, just as the patient who receives the treatment is the only one affected. Ignore the problem, ignore a solution. As for involving children in this matter, I blame the parents who allowed their kids to be involved. It's wrong on so many levels but we can agree to disagree.
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Post @AnnieO
Feb '13

Medicinebow

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But it's OK if people like Bloomberg do so? The NRA is hardly callous.

Just last week 2 different school shootings were ended by someone with a gun. Didn't LaPierre call for more armed security? Funny how we aren't hearing much about that.

At what cost do we have freedom?

You have to remember that this man is simply a control freak of the highest order. Soda size...transfats and whatever else HE decides should be changed.

Why doesn't he explain why he has armed security?

If the cost in humans is so high why isn't the gov't doing something that is effective like having guards at schools? Pushing for a magazine limit will do nothing....he knows that. But it's a step ("we have to do something") and once that fails they'll be calls for more steps....all with the proponents using children as props. After all, the answer always seems to be more laws. And the criminals will obey none of them and exploit these loopholes like "gun free" zones.

Apparently the price is to be paid by the law abiding to satisfy the agenda of radicals like Bloomberg.
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Post @Medicinebow
Feb '13

bsking

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@Medicinebow no no no you have it all wrong .. because nanny Bloomberg and barry obama tell the low information people that they are for gun safety and the NRA is for gun violence... as you can tell by some in this thread the low information people swallow it hook line and sinker
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Post @bsking
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Feb '13

MarkJM

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Anyway to capitalize on a tragedy, typical anti-gun morons....I for one will be tuning out this BS Propaganda.
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Feb '13

thejimbo

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According to the article, this ad will be broadcast only in the DC area, which means that it will be aired on our local CBS affiliate (WUSA 9), so please boycott away!:)
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Post @thejimbo
Feb '13

MarkJM

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@thejimbo Already have. The Ravens are whoopin' 49er behind royally and the other commercials blow. Oh well, there's the Walking Dead Season 1 marathon or House of Cards on Netflix...
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Post @MarkJM
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Feb '13

Sabio

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"never let a tragedy go to waste" is the lib motto is it not?
- B3 • Vote Up r21 Replies
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Feb '13

PNWest

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If you insist. Here's about a dozen gun nut tragedies from the last day or so:

http://www.beaumontenterprise.com/news/crime/...
http://www.wfaa.com/news/local/Five-year-old-...
http://www.dodgeglobe.com/article/20130201/NE...
http://www.state-journal.com/ap%20general%20n...
http://www.nwitimes.com/news/local/lake/east-...
http://www.suntimes.com/news/metro/17904432-4...
http://www.kqcd.com/News_Stories.asp...
http://www.azfamily.com/news/Man-teen-shot-in...
http://www.wcti12.com/news/Mother-son-shot-al...
http://abclocal.go.com/kfsn/story...
http://www.sacbee.com/2013/01/28/5147772/girl...
http://savannahnow.com/crime/2013-01-28/fathe...
http://www.azcentral.com/community/peoria/art...
http://www.therepublic.com/view/story/bfb791c...
http://www.kqcd.com/News_Stories.asp...
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Post @PNWest
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Feb '13

Sabio

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@PNWest so what are you trying to say? make guns illegal? last time i checked, guns in the hands of felons were illegal, yet that doesn't stop the hundreds of murders everyday committed by inner city thugs.
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Post @Sabio
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Feb '13

Sabio

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@PNWest drinking and driving are illegal as well, yet that happens every day.
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Post @Sabio
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Feb '13

Sabio

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@PNWest stabbing people is illegal, auto theft is illegal, drug sales and use is illegal, yet all happen all day everyday
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Post @Sabio
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Feb '13

Sabio

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@PNWest what do you do, subscribe to gun shot victims weekly? sounds like most of these cases were not tragedies, they were due to idiocy, stupidity and thuggery.
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Feb '13

PNWest

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It was a pretty mild message. I don't see how anyone could be upset with it. I would have liked to have recut it with crime scene photos from Newtown interspersed with Wayne LaPierre's testimony. Let the gun nuts see the results of senseless gun nut violence.
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u
Feb '13

AnnieO

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If by "gun nut," you mean "the mentally unstable who should not have access to guns in the first place," I will agree with that term. Law-abiding citizens who own guns already know what guns can do and have no desire to cause violence, so I don't think the message was worth involving children. Not all gun owners are "nuts."
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Post @AnnieO
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Feb '13

NTBFW

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It seems the new town school district has decided the NRA is correct. They are hiring armed guards for the schools there.
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Post @NTBFW
Feb '13

Zazziness

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@NTBFW Yes, and already there's been a problem with a janitor accidentally leaving his gun where kids could get at it.
http://www.foxnews.com/us/2011/12/07/police-j...
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Post @Zazziness
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Feb '13

NTBFW

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@Zazziness they aren't talking about giving janitors guns there. Trained guards. In fact I was discussing with my husband we should start a new training course designed for guards and teachers in schools.
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Post @NTBFW
Feb '13

PNWest

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@NTBFW Yeah - lets cut funding for schools, cut pay for teachers and spend the money on guards and gun training for teachers instead of educating our kids. Raising stupid kids is a sure way to grow the GOP base.
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Post @PNWest
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Feb '13

NTBFW

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The problem with universal background checks is that tit creates a national registry. Which even Chuck Schumer said was illegal.
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u
Feb '13

AnnieO

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I think backgrounds checks at gun shows would be ok. However, I do not agree that I should have to go through some sort of government process to leave a gun to my son when I pass away, or to buy him one when he is an adult. My husband has purchased several of my guns for me. I plan to buy him one for his birthday this year. That's my business, not the business of the government.
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Post @AnnieO
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Feb '13

NTBFW

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@AnnieO even calling it a gun show loop hole is misleading. Gun dealers have to run background checks at gun shows. I also would like to see some facts to support this 40% number they keep claiming.
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Post @NTBFW
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Feb '13

AnnieO

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@NTBFW I agree. We have bought several guns at guns shows but we were required to do a background check first, every time.
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Post @AnnieO
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Feb '13

NTBFW

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@AnnieO I do wish they should actually enforce the 9,000 laws on the books now. Actual prosecution of gun crimes are down under Obama.
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Post @NTBFW
Feb '13

harold_lloyd

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@NTBFW
Crime in general is down under Obama.
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Post @harold_lloyd
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Feb '13

Jackie312gm

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No comment.
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Feb '13

bsking

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Nanny Bloomberg makes me want to puke. these liberal pantywaists will exploit children every single time they want to further their agenda. which is probably why they don't mind that senator Menendez loves children in a different way.
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Feb '13

dances-weebles

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bloomburg is a neocon
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Post @dances-weebles
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Feb '13

Rustgold

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Getting children to preach your propaganda for you. Classy, not.
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Feb '13

SignifiedNBlue

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The entire back ground check is more stupidity. As if criminals would.
Using children is low rent crap!
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Feb '13

wonka45ACP

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all that just to stop bubba from the sale of a gun, "outside the gun show to tyrone" because on the inside of the gun show we already have background checks. do you think bubba and tyrone are really going to give a sh** about your laws? do you think tyrone really gives a sh** about your laws when he uses that gun tonight to kill his bro?
do you think bubba gives a sh** about the law when he uses the money from the ILLEGAL sale of that gun to buy his fix?????
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Feb '13

harold_lloyd

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Which one are you, Bubba or Tyrone?
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Post @harold_lloyd
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Feb '13

AnnieO

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@harold_lloyd The point of this post was to point out that criminals will not be affected. It's the same with the ban. Only law-abiding citizens will be affected.
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Post @AnnieO
Feb '13

harold_lloyd

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@AnnieO
You are correct. Sort of.

Truth is, I'm not after law abiding citizens or even rational criminals. The one I'm trying to catch is the deranged spree killer.
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Post @harold_lloyd
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Feb '13

AnnieO

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@harold_lloyd Better mental healthcare might be the answer to finding those types of people. Imposing new laws and bans on the wrong set of people is useless.
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Post @AnnieO
Feb '13

wonka45ACP

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@harold_lloyd " not after rational criminals" spree killer? you need to be Evaluated,
so it's not as bad when one person is killed at a time in everyday crime? or are you one of those people that ignore the small stuff till you need to trump up the statistics.
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What's your reaction to the group featuring children in the ad?

What's your reaction to the group featuring children in the ad?