Is the federal government spending millions on a "gay porn" website? That's the claim being made by the conservative Traditional Values Coalition. The offending website, "Sexpulse," is an AIDS-prevention website funded by the government and aimed at gay men.
The site is part of a research project sponsored by the National Institute of Health (NIH). Their goal was to persuade gay men who engage in high-risk sexual behavior to read health warnings on how to avoid HIV. They discovered that their target audience, gay men who look for sex online, are more likely to read health info if it's presented next to sexy images of men. Researchers reported a 20% drop in unprotected anal sex among gay men 3 months after they'd used the SexPulse site. (Note: the site isn't live on the web - yet.)
The Traditional Values Coalition have started up a petition to stop government spending on the project, which will top $7 million by 2015. The petition describes the site as "wasteful, offensive...bizarre and ridiculous," not to mention "truly horrific."
But its possible that researchers are right, and the site is actually a cost-effective way to reduce the spread of AIDS. As Conor Friedersdorf writes for the Atlantic, "I see no reason to reflexively dismiss the notion that reaching [gay men] is most effectively done with naked men, any more than I have a hard time believing Cindy Crawford in cut-off jean shorts was once the most efficient way to sell Pepsi."
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