Obama 2012 rolled out a new slogan yesterday: Forward.
Does that seem too bland for its own good? Well, allegedly, it's not bland at all, and has radical associations from across the political spectrum.
It seems unlikely that anyone in the Obama camp had Lenin, Stalin, Mao, or Hitler in mind when they chose the slogan - in fact, they probably thought they were playing it safe by choosing a harmless adverb that's in everyday use by everyone, in every language. So much for that.
According to some commentators, "Forward" was much-used as a magazine title by pre-war Marxists, who liked to serve their screed buffets with a side-salad of slogan.