The smiling brunette, who conservative sites have dubbed "glitch girl," has gone missing from the home page of the Healthcare.gov web site and was replaced with icons and instructions for applying for health care.
Her disappearance over the weekend was noted heavily in the conservative media Monday, where theories abound on what happened to her.
"It's not clear why the site was stripped of a human face, but it is possible misguided vitriol on the web prompted the move for her own protection - " whoever she is," wrote Fox News, in a story headlined, "Plot thickens: Mystery ObamaCare Covergirl Erased From Website."
Media outlets had attempted to find out the identity of the woman in the photo, but government officials kept the information private.
"The woman featured on the website signed a release for us to use the photo, but to protect her privacy, we will not share her personal or contact info with anyone," Richard Olague, spokesman for the Centers for Medicaid and Medicare Services, told BuzzFeed.
On Twitter, some theorized her photo was merely removed to give more space to helpful information, but others had different ideas.
Via Fox News and Washington Post