Liberals love to criticize Fox News, and when they do, conservatives love to remind them that Fox has more viewers than CNN and MSNBC combined, which is true.
It's an impressive-sounding factoid, until you take into account just how small the entire audience for cable news is. To put it in perspective, Fox News just manages to pull a million viewers during primetime while the lowest-rated network news program, CBS Evening News, has an average nightly audience of 8 million.
And Fox has another problem - their audience is old and only getting older, with the median age of their viewers being 68. There's nothing intrinsically wrong with having one of the oldest audiences in television, except when it comes to advertising, because the target demographic for most ads is between 25 and 54.:
Fox's viewership in that key demographic of 25-54 has been steadily declining while CNN has experienced gains. Unless the trend reverses itself or Fox finds a way to enfranchise younger viewers, their audience will begin to shrink in the upcoming years.Fox also has one of the whitest audiences in television:
Fox Nation is even more monochromatically white than the GOP is, let alone the American nation... According to new Nielsen data, only 1.1 percent of Fox News's prime-time viewership is (not white) as opposed to 25 percent for MSNBC, 14 percent for CNN, and an average of roughly 12 percent for the three broadcast networks' evening news programs.
For the time being, the network will do just fine on the money from its unusually high subscription fees. But how it fares in the future will depend on its ability to make its audience look less like a mostly-white retirement community and more like the rest of country.