Calling little girls "bossy," discourages them from becoming future leaders, says a new public service campaign from Facebook COO Sheryl Sandberg and Girl Scouts of America CEO Anna Maria Chávez.
"How are we supposed to level the playing field for girls and women if we discourage the very traits that get them there?," they write in a Wall Street Journal op-ed.
Sandberg and Chavez say bossy is "the other B-word." They have recruited celbrities like Beyonce in their social media campaign to wipe out the word.
"It's time to end the gendered speech that discourages girls from an early age," they write. "So the next time you hear a girl called "bossy," do what CBS anchor Norah O'Donnell advised: Smile, take a deep breath and say, 'That girl's not bossy. She has executive leadership skills.'"
Celebrities and leaders are spreading the message on social media under the hashtag #banbossy.
Others were bashing it.
Nothing says "confident leadership" like outlawing adjectives. #banbossy- David Burge (@iowahawkblog) March 10, 2014
How about we avoid stereotypes that suggest women are so fragile that a single word can destroy them? #banbossy- Bob Owens (@bob_owens) March 10, 2014