A new Cadillac ad - mentioned by moi in this recent post - takes no subtle dig at the French by suggesting they're lazy and unambitious. Compared to whom? Americans, of course, who with their strong work ethic don't apologize for being acquisitive. The star of the ad, actor Neil McDonough, is seen strutting alongside an impressively-sized pool among other niceties displayed in the spot.
And now the French have reacted, despite years of cultural protectionism that in theory might have shielded them from such unnerving American media. The Local reports that "the French, always sensitive to any form of French bashing, took issue with the ad." Here are some representative tweets, not necessarily by the French but certainly for them :
If I see this g.d. obnoxious @Cadillac commercial one more time I'm going to move to France. I hear they get 4 weeks' vacation.- Jane Roper (@janeroper) March 3, 2014
That Cadillac commercials makes me want to move to France.- RainnWilson (@rainnwilson) February 23, 2014
@TheLocalFrance For what it's worth, as an American, I find the concept 'I should slave away for the sake of possessions' equally insulting- James (@Questingrat) April 14, 2014
As others have reported, Ford produced its own car ad that was a direct response to Cadillac's, nearly a scene-for-scene copy with oh, just a few crucial differences. The biggest: it celebrated "progress" and changing the world, as opposed to personal accomplishment and materialism.
"You believe that anything is possible and you try to make the world better," says Ford's actress, Pashon Murray, a real-life urban farmer in Detroit.
It's not often you see political philosophy played out in dueling car ads. Is the Ford ad more "French" in its worldview? No doubt. When Murray talks about how "other countries stroll to the cafe/market" as McDonough did, in her case it's to celebrate the act, not use it as a knock at easy breezy living. Then again, why is anyone talking about taking a "stroll" in either case? They're hawking cars. Eh, tout ce que.Via The Local and The Huffington Post.