The Koch brothers are trying to re-brand.
Energy giant Koch Industries is launching a national ad campaign to bolster its image as its billionaire libertarian founders Charles and David Koch come under fire from liberals for bankrolling Republicans in the midterm elections.
The first commercial, "Koch: From the Heart," touts the fact that the company has created thousands of jobs all over the United States.
"We started in the Heartland and expanded to nearly every state," say the 30-second and 60-second TV spots. "Today that means more than 60,000 American jobs."
The new campaign comes amid attacks from Democrats like Senate Majority Leader Harry Reid, who called the Koch brothers "un-American" and poured scorn on them for contributing to climate change. The Nevada senator has also claimed that the "oil tycoons" are attempting to win the elections for the GOP by funneling money to Republican candidates, committees, and causes through the advocacy group they founded, Americans for Prosperity.
The Koch ad is drawing mixed reviews.
TV ad this morning: "Koch Industries started in the heartland...Innovation to help people improve their lives...Together, we are Koch!"- Philip Rucker (@PhilipRucker) June 16, 2014
Wake up America! If the Koch Brothers aren't already awake and working against you this morning, someone they hired certainly is. #UniteBlue- TruthtoConservatives (@ToConservatives) June 16, 2014