Washington and Colorado could be the first US states to legalize weed for everyone age 21 or older. The pro-pot campaigns in both states have raised a total of $3 million, way more than the opposition.
What are the WA and CO campaigns doing with all this cash? They're spending it on TV ads aimed at convincing the non-smoking population that smoking pot is pretty awesome, dude. And they're also targeting the less hedonistically inclined with ads that speak to the benefits of state tax revenue on marijuana sales.