The boycott is the brainchild of Robert Reich, former labor secretary under Clinton, who cites average pay of $8.81 and one third of employees without benefits as reasons "Why You Shouldn't Shop at Walmart on Friday."
On Reddit Reich's boycott call is widely supported but highly controversial: it's garnered 16,027 up votes and 13,240 down votes.
Revelations about Walmart's pay structure are fueling calls for the boycott. Employees are paid a starting salary of $8 per hour and receive raises in $0.20 and $0.40 increments, a leaked document has revealed. "A 'solid performer' who starts at Walmart as a cart pusher making $8 an hour and receives one promotion, about the average rate, can expect to make $10.60 after working at the company for 6 years," the Huffington Post reports.
Meanwhile a Tea Party group in San Diego has called on conservatives to start a Walmart "buycott" - in other words, to shop at Walmart more than usual as a gesture of support for the store.