You may very well be convinced that you're the best around - that nothing's gonna ever keep you down
- but does that mean the state should officially acknowledge it?
Dunkin' Donuts learned the answer to that question recently when it was denied the right to trademark its claim of being the "Best Coffee in America." The US Patent and Trademark Office rejected the chain's request, reports Business Insider
, by pointing out that merely describing one's self as the "best" at fill-in-the-blank isn't sufficient to grant proprietary rights in the claim.
According to the agency, Dunkin' Donuts' "informational slogan is nothing more than a claim of superiority and is insufficient and unpersuasive."
's Laura Stampler observes, other companies have likewise tried to get away with the "Best" label in the past but without success, thanks to the folks at the USPTO. In a failed trademark bid in 1999, beer maker Sam Adams was unable to legally refer to its brew as the "best" in America even after it was judged to be just that in a nationwide contest.
Via Business Insider