Coming soon to a TV set near you: a Kamikaze anti-smoking campaign paid for by cigarette companies like Philip Morris and Reynolds American Inc.
The companies have been ordered to pay for the ads by a federal court ruling that found the tobacco companies guilty of lying to the public as far back as 1964. The case was brought by the Justice Dept in 1999.
One of the ads will say "Smoking kills, on average, 1,200 Americans. Every day."
Another will begin: "A federal court has ruled that the defendant tobacco companies deliberately deceived the American public by falsely selling and advertising low tar and light cigarettes as less harmful than regular cigarettes."
The tobacco firms will appeal the ruling, citing their free speech rights.