Republicans had better dramatically improve their standing with Latino voters or they risk becoming a "regional party with few national prospects," a GOP pollster warns.
"Republicans have run out of persuadable white voters," wrote Resurgent Republic pollster Whit Ayres along with conservative Hispanic Leadership Network's Jennifer Korn in a memo detailing their latest poll, Talking Points Memo reports.
The poll results: Latino voters said Republicans did not respect their community's values and concerns. The attitude prevailed by a 51-44 margin in Florida, 54-40 in New Mexico, 59-35 in Nevada, and 63-30 in Colorado, TPM reports.
The 2012 election results served as a wakeup call to the GOP about the need to win over Latino voters. The GOP can improve its standing with Latino voters through immigration reform, recruiting more Hispanic candidates, and launching an extensive outreach campaign, the article said.