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  • #84
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    @AndBegin HUMOR..... it's sometimes difficult to recognize as it goes past but life is so much more fun when you start to spot it.
  • #3
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    Oh good, people now need their hand held during commercials.
    And another step towards all intrusive government in our homes. Good job people.
  • #16
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    Let me say that quite often these commercials will wake up my 2 yr old son. They have become such an annoyance that I record all my programs now and fast forward all the commercials.
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  • #6
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    Increasing the volume for commercials increases the chance people will hit the mute button! With TIVO and OnDemand, I don't watch many shows when they are aired. The commercials ruin the experience. So I wait and watch things when I can skip the ads. Turns out some of the programs have a "coming ahead" section before the commercials, then they refresh your memory when the show resumes. Actual program time is pretty short.

    Commercials are nothing new. I have been watching The Twilight Zone and Alfred Hitchcock on Netflix, the program is only about 20 minutes long. The rest is.......
  • #86
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    @Thunderchicken - Same here.

    I don't get to (want to) watch the evening news casts and radio is repedative and boring.

    I love that HULU and Netflilx though.
  • #10
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    @Fishbone345
    Yeah, both my surround sound amps have mute buttons. But what a pain, having to rush to find the remote and mute the sound in an effort to NOT disturb the occupants upstairs.
  • #13
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    @Keyjo The mute button is the first button to stop working on every remote I have. They get worn out!
  • #15
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    @Keyjo So because of your ease others shouldn't be allowed to market a certain way?
    This is no different from parents who want certain programming banned because they are too lazy to watch their kids.
  • #18
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    @Fishbone345
    Oh come on, FB. No one is saying they can't advertise, but it's obnoxious when the volume suddenly increases 5 decibels. If you are viewing at a comfortable level, so as to NOT disturb others, then suddenly your sleeping neighbors are screaming at you to turn down the television.
    Like the article mentioned, it probably will make it MORE likely viewers will watch and LISTEN to the ad.
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  • #54
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    What I would like is if the remotes came with 2 volume settings one for absolute volume and one for volume smoothness, turn up volume smoothness and the volume of the various speakers would change to move towards the average.
    The would be helpful whenever there's a commercial where they loudly talk about all the benefits and then mumble about the problems or when there's a movie I'm watching and one character is really loud and one is mumbling and I want to hear the mumbler but I don't want to break my ear drums listening to the other character.
  • #99
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    too bad they don't make a mute button, for our government. to keep them, from overspending. pretty sad! when this is the most usefull thing they have done, in 40 years.
  • #96
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    About time. Not that I noticed much anyway, but it is annoying how these jackasses pump up the volume thinking that you'll go out and buy their product/service (here's a hint, they gets no business from me). Who would've thought? The government actually does something right for once...
  • #95
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    Who cares. If it really got that bad people will stop watching that particular TV channel. I don't see why regulation is needed...it's an unneeded thing for the FCC to enforce. It's almost like if the FCC regulated the number of commercial breaks!

    Anyhow, I think maybe there could have been some economic opportunity here if one of our electronics companies would make a TV that adjusts commercial volume.
  • #90
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    When I have to make a special trip to the living room just to lower the television because some car commercial is blasting then I say, "It's about time." The ban is way late, but appreciated nevertheless.
  • #85
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    Last I checked, aside from pay stations, TV is an advertising medium. The shows are not their to serve the ads, its the other way around. Thing is, the volume varies so much from station-to-station, you will still end up having to change the volume anyway.
    The FCC has always controlled program level and advertisers ( rightfully so) could go as far as 6dB above program level. Some did, some did not. If I had to guess, this is all a ploy by the networks and their affiliates to lobby the FCC to bring this matter before congress. The networks are desperate to compete with pay-TV, and removing annoyances, no matter how small, is viewed as a way to elevate viewer-share. The higher the viewer share, the higher the ad-revenue.
  • #78
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    OMG....Key, sometimes I think you got way to much free time on your hands (if you read that story).....besides, I think he only required castration....LOL
  • #48
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    The technology is available that would automatically detect TV commercials and blank them out. The advertising industry successfully got the government to step in and ban it, so I don't feel sorry for them over this. I have also noticed that commercials have become increasingly timed to play at the same time on every channel, sometimes the very same commercial, which pretty much makes channel flipping useless.
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