It's the shot heard 'round the world by broadcasters used to pushing ear-shattering TV commercials: the FCC has now banned them.
The agency is forcing industry to keep television commercials only as loud as the programs they accompany, reports
the New York Daily News
. The move was announced last year following passage of the Commercial Advertisement Loudness Mitigation Act, purportedly to allow broadcasters ample time to adapt to the new rules.
"Loud TV commercials that make consumers run for the mute button or change the channel altogether will be a thing of the past," said Rep. Anna Eshoo (D-Calif.), who authored the legislation leading to the ban.
While perhaps an annoyance to advertisers who've thus far relied on annoyingly loud TV spots, at least one legislator thinks it will actually help their bottom line.
Rep. Eliot Engel (D-N.Y) believes the law will "make it more likely that consumers will actually watch the commercials."
Via the New York Daily News