We've heard a lot about how the GOP can attract Latinos, the young, and the restless. But how about those elusive women voters? Law prof Glenn Reynolds has a novel suggestion for Republican office-seekers:
Buy some women's magazines. No, really. ...One of the groups with whom Romney did worst was female "low-information voters." Those are women who don't really follow politics, and vote based on a vague sense of who's mean and who's nice, who's cool and who's uncool.
Since, by definition, they don't pay much attention to political news, they get this sense from...women's magazines - Redbook, Cosmopolitan, Glamour.
It's unclear how articles like Cosmo's recent "Foreplay He'll Never Forget" will help Republican lawmakers hone their female-oriented talking points.
But Reynolds wants to go one further than merely understanding women. He wants the GOP to convert them by launching their very own Republican women's magazine. The magazine would be populated by feelgood stories like the time Mitt Romney rescued a kidnap victim, plus "reports on how the tax system punishes women."
We're not sure Reynolds has looked into many women's magazines lately: his suggestions seem rather far from the standard sex- or beauty-focused listicle, like "8 New Positions Perfect for A.M. Nooky" (Cosmo) or "How Often Do You Update Your Lingerie Drawer?" (Glamour).