More like negative re-action figures.
The marketing team behind "Django Unchained" is peddling action figures based on characters from the film in a move that some say is in poor taste. The Week reports
on the mostly sour response to the dolls more likely meant for a display case than a sand box.
"Selling this doll is highly offensive to our ancestors and the African-American community," said Reverend K.W. Tulloss, a representative of Al Sharpton's National Action Network. "The movie is for adults, but these are action figures that appeal to children."
Journalist Amy Alexander, writing
at The Root
, says the dolls are insulting: "It does make you wonder who officially 'green-lit' such a dubious and insulting marketing strategy; correctly or not, it feeds the escalating criticism of [director Quentin] Tarantino as an out of control hipster who thinks he gets 'the Black Thing' but doesn't really."
But MSNBC pundit Toure dismisses the criticism: "I will never understand how Django action figures are somehow over the line for some people."
Via The Week and The Root