The NRA's viral video has received a strong response from the White House, condemning the ad's use of the president's daughters as "repugnant."
"Most Americans agree that a president's children should not be used as pawns in a political fight," said White House press secretary Jay Carney. "But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
The ad calls Obama an "elitist hypocrite" for rejecting armed guards in schools while allowing his daughters to receive armed secret service protection.
Here's the ad, in case you missed it the first time around: