The postal service is making a last ditch effort to scrape some coin by launching a clothing line, reports
Business Insider, and the USPS's marketing advantage in the "all-weather" concept isn't being lost on the struggling, quasi-private enterprise.
"Rain Heat & Snow" is the name given to the clothes that will be stitched and shipped by apparel company Wahconah, who will share a small percentage of its sales from the fashion forward items to the USPS. According to BI
, a men's line will launch in 2014 with a women's line soon to follow.
"The products will build on the rich American history of this iconic brand," stated
Wahconah CEO Isaac Crawford, "creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers."
Via Business Insider and the USPS